achievezero

Millions of small changes in consumer behaviour can have a big impact on business decisions to become more sustainable, ethical and socially responsible.

Word of mouth (WOM) marketing
Big companies are forking out BIG bucks at the moment to get you passionate about their products and spread the word (be it on your blog, forum posts, social networking sites, YouTube, down your local etc).

Sony recently gave 100 free Sony Bravias 46" HDTV to all the people queuing to buy the newly launched PS3. (source)
The current "Buzz" is for companies to become more "Green"; some are genuine, some are greenwash.

WOM creates an opportunity to get free stuff, trial it and shout about it. We want to use WOM to support companies that are pursuing a genuine green agenda (and sell great products).
Read on and register if you agree.