What is AchieveZero?

• (Now) A concept that will become real if you think it should
• A community of like minded people who want to influence corporate decision making
• A word of mouth (WOM) opportunity for appropriate/ vetted companies to build awareness of their social responsibility and products
• A commercial venture

What AchieveZero is not!

• A sales channel for products
• A cynical attempt to capitalise on "green"
• A market research / brand perception proposition (i.e. not a resource for brands to obtain formal feedback on their products and services)